Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership

Community involvement helps your business build trust, accountability, and authority with your audience and the community. 

Jessica Scanlon and Kevin Ring discuss how community giving can build brand equity just like consistent marketing. Beyond brand recognition, positive brand equity increases trust within the community for your business.

Even when times may seem difficult, give what you can because people are going to notice.

1. Network in your community - Host virtual meetings with non-profit or other community leaders and find ways to meet the needs of the community.
2. Leverage your business's resources to help the community - The community around you likely serves you with procurement and laborforce. Find creative ways to use those resources to sustain the community.
3. Invest in programs that build up the community - Set up programs that will have positive, lasting effects on the community you serve.

Ask yourself and your team: "Who should help right now?"
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