Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 2: Leadership in a Crisis Part 2

September 29, 2020 • Jessica Scanlon and Kevin Ring

In this episode, Jessica Scanlon and Kevin Ring discuss how to dig into your company's mission, values, and vision. Just because a crisis hits doesn't mean your mission, values, and vision should be thrown out the window.

Mission: Your value proposition-the problem you set out to solve for people.

Values: the guide for how you do business-what people expect when they do business with you.

Vision: how the world will look once you've achieved your goals-how customers' lives will be transformed.

As a business owner, it can be tough to identify your mission, values, and vision, these help:

Get laser-focused on what your business does best and who you want to serve.
Ask your team about some of the best examples.
How is the client better after working with you?

Without a clear mission, everything will be a struggle. Mission statements anchor you in how you are making your customers' lives better.

Downloadable Mission Statement Worksheet:

https://sales.hotdogmarketing.net/mission-vision

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net