Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership

September 29, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 3

Community involvement helps your business build trust, accountability, and authority with your audience and the community.

Jessica Scanlon and Kevin Ring discuss how community giving can build brand equity just like consistent marketing. Beyond brand recognition, positive brand equity increases trust within the community for your business.

Even when times may seem difficult, give what you can because people are going to notice.

Network in your community - Host virtual meetings with non-profit or other community leaders and find ways to meet the needs of the community.
Leverage your business's resources to help the community - The community around you likely serves you with procurement and laborforce. Find creative ways to use those resources to sustain the community.
Invest in programs that build up the community - Set up programs that will have positive, lasting effects on the community you serve.

Ask yourself and your team: "Who should help right now?"
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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net