Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 4: How to Thrive in a Slowdown Part 1

September 29, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 4

Having a customer-centric value proposition is critical to making a real impact with your audience.

In this episode, Jessica Scanlon and Kevin Ring discuss focusing your messaging on the customer's values, instead of your own. Kevin compares this to dating, you don't want to spend the entire time talking about yourself. Marketing is similar. Instead, as a small business owner, communicate the value you can provide to your customers.

Many small businesses believe they simply need to communicate how much experience they have and how good they are at what they do in front of more people. However, this self-focused messaging is ineffective.

When your marketing is aligned with the value you provide, your customers come to you primed to purchase and sales teams don't have to work as hard.

Identify the value you provide to your customers:

What is the one thing you do that makes you stand out from your competitors?
What is the perceived value that your customers experience?

Your customers won't see your product or service as a path to a better future without you painting the picture for them.
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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net