Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 8: What is Brand Equity?

September 29, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 8

The term "brand equity" is thrown around a lot, but what does it really mean?

In this episode, Jessica Scanlon and Kevin Ring focus on brand equity. They discuss not only what it is but how you can obtain brand equity for your small or medium-sized business. Having brand equity means that your brand is the one that comes to mind when people think about your industry/product/service.

Earning brand equity can come before the sale (like in advertising or clever marketing) or after the sale (through remarkable product delivery-not just fulfillment).

Your brand equity should be woven into your company's messaging, marketing, and business strategy. Be conscious of it in each step of your sales pipeline and service delivery. Having positive brand equity can put you first in mind before competitors since they know your business is trusted and reliable.
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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net