Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 9: Common Marketing Myths Part 1

September 29, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 9

Who is your ideal customer? (Hint: it's not everyone)

In this episode, Kevin Ring and Jessica Scanlon dispel some of the marketing myths we hear often. Unfortunately, there are many occasions where business owners fall into the trap of one or more of these marketing myths. Often, the effects are expensive and can also be creating much more work.

The marketing myths businesses often believe:

My customer is everyone since my product is for everyone.
I know the value we bring our customers and what they're looking for.
We don't do marketing.
Our business comes from government procurement so we don't need marketing, just a low price.

Jessica and Kevin talk about what happens when companies believe these myths and how to identify misbeliefs and turn them around.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net