Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 11: Common Marketing Myths Part 2

October 16, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 11

More marketing myths dispelled? You got it!

See/Listen to part 1 here: https://hotdogmarketing.net/zigzags/common-marketing-myths-part-1/

In this episode, Jessica Scanlon and Kevin Ring take down more marketing myths that many small business owners believe. These myths can stem from not having the full picture of what's driving traffic or nurturing your leads.

Common marketing myths, and the real truths behind them:

I don't need a website. We use social media.
1. The problem with relying heavily on social media is that you don't own any of the content on other platforms.
2. Using your website as a hub, and social media as just one spoke, you aren't subject to algorithm changes or app abandonment.
I have a good-looking website, I don't need to do social media.
1. Even with a great looking website, you need to drive traffic there. Social media, SEO, and paid ads are all great ways to do this.
Marketing and advertising are the same things.
1. Marketing is the big-picture of the business and how its story is told.
2. Advertising is just one way to market your company.

Jessica explained the key differences between advertising and marketing companies. Advertising companies typically work on a single campaign and make a commission on ad placements you buy. At Hot Dog Marketing, we create a strategic, holistic plan for you to build your brand and grow revenues long-term.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net