Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 12: Misconceptions of Working with a Marketing Agency

October 16, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 12

Do you think marketing is just creating content?

Or do you think you need to know the solution before approaching an agency?

In this episode, Jessica Scanlon and Kevin Ring discuss the misconceptions many clients have when they start working with Hot Dog Marketing. Many times this means not knowing what a strategic marketing agency provides or incorrectly thinking they already know what they need.

Common Misconceptions:

I need to solve all of my marketing problems before coming to an agency.

Some business owners think they need to know the solution and then find someone to fulfill it for them. Instead, a great marketing agency (like Hot Dog Marketing) solves the problem for their clients and then builds and applies a strategy to address it.

A marketing agency can just take over managing and executing on my marketing efforts.

The truth is, it takes time to learn what those marketing efforts are and identify what works best to reach your business goals.

Hiring a marketing agency is just purchasing labor.

While that may be true at some companies, at Hot Dog Marketing we focus on providing value for clients. That often comes in the form of expert strategy that requires thinking, creativity, and revising.

Everything will move faster if I hire a whole marketing team than trying to do it on my own.

Building your business didn't happen overnight. Your marketing plans, executions, and results won't either. Many business owners are surprised (and don't believe it) when they hear that we have a marketing process.

Why?

Simply because they've never heard of a marketing process before. But it's this thoughtful, strategic approach that achieves the results clients want.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net