Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing

October 19, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 13

Do you have an unsolvable marketing problem?

Did you know a marketing agency could probably solve this issue?

In this episode, Jessica Scanlon and Kevin Ring talk about why great business leaders, people who solve all sorts of problems, often get stuck on marketing.

Kevin describes three reasons that get people stuck:

Ignorance - Decision-makers are blocked by all of their unanswered questions.
Indecision - An internal crisis prevents the decision-maker from taking the next step.
Incapacitation - There is some external blocker preventing the decision-maker from having a full picture or following through with their decision.

Many business owners don't have expertise in the supporting aspects of the business. Business owners know how to create the foundation value the business provides, but often don't know how to communicate that value to customers.

How Business Owners Can Win

Ask for help
Don't get frustrated with customer interactions
Customers aren't out to get you

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net