Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Episode 15: Is Now the Right Time?

October 21, 2020 • Jessica Scanlon and Kevin Ring • Season 1 • Episode 15

Is Now the Right Time?

Short answer: yes.

In this episode, Jessica Scanlon and Kevin Ring talk about knowing when the right time is to make marketing moves. Kevin mentions a line that our marketing director at Hot Dog Marketing often uses with customers; that she can tell a customer exactly where they'll be and what they can expect if they implement the marketing plan and follow through on the steps in the given timeline.

Many business owners don't know how long it will take for their marketing efforts to begin making returns. This uncertainty creates inaction.

Why is Now the Right Time?

Essential businesses still provide much-needed solutions, while on the other hand, disrupted industries such as hospitality offer a sense of return to normalcy for the population.

Even with high unemployment rates, your customers still exist and still need their problems solved. Although, how you interact with customers and deliver your product or service will be different than in the past.

Don't fall victim to the 3 I's of inaction

Indecision
Incapacity
Ignorance

Why are you stuck?

Do you feel overwhelmed? Are you blocked by an outside force? Do you have no idea what to do next?

Asking yourself this question helps you identify the root causes keeping you from acting.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net