Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021

February 09, 2021 • Jessica Scanlon and Kevin Ring • Season 2 • Episode 1

How do you balance a strategic plan and flexibility?

How can you plan for a year that already seems like it'll be unpredictable?

Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to have a successful year in business, even when things don't turn out like you expected (or wanted).

Business owners and decision-makers that lead teams and companies through 2020 saw many projects that weren't finished and deadlines that weren't met. This can be a very emotional experience as business leaders may find themselves reassessing their business's direction due to diminished demand (e.g. event venues), or even a disappearing audience (e.g. office workers).

Focus on the Goal, be Flexible on the Method

Although the means and methods might change, being solidly rooted in the end goal of meeting customers' needs will be a much more worthwhile perspective.

Don't Put It Off - Act Now

Stopping marketing and communication efforts with customers will disconnect businesses from their target audiences, losing points and making them much more difficult to win back.

Bottom Line for Winning in 2021

Key takeaways for surviving and thriving in 2021:

Stay alive
Understand the value that you provide
Don't hold too fast to your plans to deliver value
Remain flexible
Give yourself a break
Plan for success

Remember to focus on the big goal-the light at the end of the tunnel.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.