Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

All Episodes

Zig When They Zag

Zig When They Zag - Season 2, Episode 2: The Importance of Doing Things In Order

February 23, 2021 • Jessica Scanlon and Kevin Ring • Season 2 • Episode 2

The Importance of Doing Things in Order

Why not jump into all the marketing services at the same time?

Is marketing strategy worth it?

In this episode, Jessica Scanlon and Kevin Ring discuss how important it is to do things in order when it comes to executing on marketing.

Focus on How You Deliver the Maximum Value

Jessica talks about the early days of Hot Dog Marketing when she began charging for the strategic aspect (instead of doing all that work for free!), she had some clients that would choose to skip the strategy and move straight into services.

This would always end up in poor performance in the client's marketing efforts and, predictably, disappointment.

Don't Market Without Planning

It's important to follow the steps and do them in order because marketing works best that way. It seems simple to jump right in with ads or another marketing service, but the outcomes will fall short of the business goals. Leading to either abandoning marketing, or having to pay even more to redo the services.

Bottom Line for Following the Marketing Steps

The main idea is that as a business leader, you don't want to miss any opportunities in acquiring customers because of a poor acquisition process.

A typical gap for small businesses is having a poor website. At Hot Dog Marketing, we often use the analogy of a website (and entire marketing plan) being like a house. For people to feel comfortable entering and walking through the house, they need to know what to expect. Have a marketing plan that walks people through the whole experience, one step at a time.

________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.