Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Season 2, Episode 3: What Are Marketing Goals?

March 09, 2021 • Jessica Scanlon and Kevin Ring • Season 2 • Episode 3

What are Marketing Goals?

How can a company set intentional growth goals for the year after simply making it through the year 2020?

In this episode, Jessica Scanlon and Kevin Ring dive into marketing goals.

Know Where You Want Your Business to go this Year

Most business leaders have their goals in mind and know where they want to go, but they don't know how marketing applies to those goals. Even more so, they often aren't aware of the marketing tactics available.

Preparing the Business and the Leader

Along with putting together the marketing machine that drives growth, we help our business leader clients level up their marketing knowledge and skills.

Favorite Business Goals We See

Grow by $10MM in 7 years
Diversify channels where leads come from
Diversify client base
Move to a higher-value client base

Examples of Good Marketing Goals

Building brand equity
Increasing the value of leads
Increasing the quality of leads
Diversifying leads
Account growth

Examples of Bad Marketing Goals

Ranking #1 on Google
10k Instagram followers

Bottom Line for Setting Marketing Goals

Social media and SEO will certainly be a part of the strategy, but they are just tools to use to help a business achieve its true, underlying goals.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.