Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Season 2, Episode 5: 5 Marketing Things To Start Doing Right Now

April 13, 2021 • Jessica Scanlon and Kevin Ring • Season 2 • Episode 5

5 Marketing Things You Should Be Doing Right Now

Jessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Remember the "Roaring Twenties?" Well, we're about to enter another "Roaring Twenties" in this century.

Here are the five marketing things you should be doing right now.

1. Talk to Your Customers

We've been asking our clients what they need now and what they think their business will need in the future. In addition to current clients, we also ask these same questions to people who would be ideal clients but don't work with us yet.

2. Focus on How You're Going to Reach Business Goals

Concentrate on taking steps towards your goals every day or risk being in the same position this time next year.

3. Get Your Website Working for You

Customers demand a fast, beautiful website, but your time is better spent elsewhere than maintaining a website.

Also, your website should speak to the customer's needs and desires and paint the picture of a better future for them. Customers visit your website because they have a problem to be solved.

4. Show Off Your Employees in Your Marketing

Communicate to your audience that your team is there to help make things better as we all adjust to the new normal.

5. Outmarket Your Competitors

Many businesses have permanently closed, leaving many customers without the solution they need. Let them know you're ready to serve them.

The Bottom Line

Get in front of your audience and talk to your customers. If you find talking to customers challenging, Hot Dog Marketing can handle it for you. We love talking to the customers of our clients.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.