Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working

April 27, 2021 • Jessica Scanlon and Kevin Ring • Season 2 • Episode 6

5 Reasons Why Your Marketing Isn't Working

In this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts.

1. Incorrect Brand Positioning

Are you talking about your business in a way that your customers are willing to learn about it? Many business owners struggle with marketing because they didn't position the company from their customer's perspective.

2. Lacking a Customer-Centric Approach to Messaging

Who is the best at communicating the value customers get from the business? Why, customers, of course!

3. Your Investment is Too Low

A business owner may see a new company (or competitor) with a great marketing strategy that makes them very successful. However, this competitor is only "new" to the business owner; they don't understand how long and how much planning and execution it took that company to get to that point.

4. Not Enough Time Has Passed

Similar to point number three, your marketing may not be working simply because you haven't been doing it for long enough.

5. It Doesn't Look Good

A B2B IT company around for 40 years may have an outdated website and branding that doesn't connect with a modern audience. This poor customer experience leaves the audience wondering whether the company is trustworthy and can deliver on the promises they make.

The Bottom Line

Just because you haven't been successful with marketing in the past doesn't mean it won't work for you in the future. The issues plaguing your marketing efforts are often difficult to identify from inside the company. That's why companies hire marketing experts and professionals to help them.

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.