Zig When They Zag

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag

Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking

June 22, 2021 • Jessica Scanlon and Kevin Ring • Season 2 • Episode 8

Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends."

However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics.

What to Ask Instead

Platforms and marketing tactics will change over time, but one thing that remains consistent is your business's need for a website.

Why is your website so important? You own your website (as opposed to content posted on social media platforms), and it's the 24/7 digital salesperson for your business. Some better questions to ask:

Is my website working?
What's wrong with my website?

How to Get People to My Website

SEO
Social Media
Content

The Bottom Line

Instead of asking "should I be on Facebook," ask these questions:

How can I make my website work better?
How can I create better content?
What's the overall strategy that ties it all together?
What are the overall channels we'll utilize?

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Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.