Zig When They Zag
Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.
Podcasting since 2020 • 26 episodes
Zig When They Zag
Latest Episodes
Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking
Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends."However, each business is unique. There's no "one-size-fits-all" approach ...
•
Season 2
•
Episode 8
•
29:55
Zig When They Zag - Season 2, Episode 7: 5 Reasons Marketing Takes Time
"How long will marketing take to start working?" The truth is that marketing takes time to produce results because it's not a switch you flip on and off. It's more like an engine you have to get going up to speed slowly.1....
•
Season 2
•
Episode 7
•
35:56
Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working
5 Reasons Why Your Marketing Isn't WorkingIn this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts.1. Incorrect Brand Positio...
•
Season 2
•
Episode 6
•
28:43
Zig When They Zag - Season 2, Episode 5: 5 Marketing Things To Start Doing Right Now
5 Marketing Things You Should Be Doing Right NowJessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Remember the "Roaring Twenties?" Well, we're about to enter another "Roaring Twenties...
•
Season 2
•
Episode 5
•
30:50
Zig When They Zag - Season 2, Episode 4: The Difference Between Brand Building and Lead Generation
Difference Between Brand Building and Lead GenerationThere’s more than one kind of digital marketing approach. While most companies will benefit from brand building activities, not all businesses are a great fit for digital lead g...
•
Season 2
•
Episode 4
•
27:20